Brand research assists with the creation, development, and ongoing management and strengthening of brands.
Analysis can be carried out to understand the landscape and develop a launch strategy. Brand research can also be conducted after launch to assist in the development of brand assets.
For more established businesses, brand research can be used periodically, or continually, to track consumers awareness, perceptions, and experience.
User profiling is a way to create a portrait of your customers in order to help us make the best design decisions concerning your brand and services. Then, we will map out different scenarios for each specific user in which they might interact with every touchpoints of your brand. It highlights every customer’s expectations from their needs and wants and allows us to translate in design solutions.
The hardest thing in the world is to know yourself. Also known as core values, brand attributes represent the very essence of your brand. Attributes are what gives your brand a purpose and a reason to believe for your customers.They will help us to define a mission statement which will guide us throughout all the design process.
While your specific goals will likely depend on your company size, industry, channel presence or other needs, you will always share or identify your goals within those top 3 priorities : awareness, revenue, efficiency
Brands evolve in a very competitive environment. Understanding who your competitors are, how do they position their brand, how do they interact with their audience is a very powerful and useful tool to highlight unexplored paths and turn them into a competitive advantage.
Mood Boards help us translating ideas into visual concepts and feelings that reflects everybody’s vision. It’s the perfect tool to align everybody involve in a project toward the same goal.
Visual Concepts will lead to our choices in color system and typographic system. Every design decision we make will follow the directions defined by the Visual Concepts. It becomes the framework for all our design decisions.
We design the most beautiful and meaningful image for your brand that fits to its core elements. Thanks to our collaborative and introspective process, we create logos that mean something for your brand and the people interacting with it.
We want brands to look great. Consistency reinforce the power of a brand, increasing brand awareness, leading to brand memory. Brans Systems and Guidelines will ensure that anyone can apply each asset of a brand on any brand collaterals.